Tech Manitoba
Client
Tech Manitoba
Scope
Brand Restructure, Expression, Web
Launch
2020
They are one of Manitoba’s major tech industry associations, dedicated to facilitating connections and growing the tech sector. They add value for members by bringing a diverse group of people together to share skills, explore ideas and build a strong community. With over 130 corporate members and representing over 10,000 employees, Tech Manitoba has an established network that makes it easy for you to grow your business.
Objective
Our primary objective was to highlight Tech Manitoba’s philosophy: to build connections through inclusivity, diversity, and a dedication to accelerating Manitoba’s growth in Tech.
Having their core beliefs and values solidified, they needed a collateral package that matched their goals.
Idea
Create synergy by aligning their programs to create a branded house, rather than a house of brands.
We conducted internal and external stakeholder interviews to determine how we would proceed to create a solid vision, platform, identity, functional website, collateral, and everything in between.
Deliverable
Our team took Tech Manitoba’s core beliefs and developed an evolved overall look and feel to what they had currently, creating a comprehensive package of deliverables that better suited their end goals, with a new and improved visual identity system:
- Stylescape Design
- Printed Marketing
- Materials
- Social Media Templates
- Fresh new website
- Design + development