Ensure the brand and its new website, speaks to C-suite decision makers, without losing sight of the engineers that use the product. RTDS is an engineering company through-and-through. Because of that, its marketing materials often spoke directly to engineers, with highly detailed technical information. While it was important to maintain a high-level of technical prowess, the new website and materials needed to better speak to business leaders and institutions looking to purchase a simulator. It needed to do a better job of selling itself.