BRANDING

Powerland

Aligning culture and unifying a brand strategy, across Canada.

SCOPE OF WORK

Full Current was selected by the leadership team at Powerland to rebrand the company after a series of acquisitions. The scope of work included strategy, positioning, visual identity, messaging and digital.

Objective

Research and discovery made it clear that Powerland's people were its most important asset – this became the central organizing theme in the strategy and website development.

Deliverable

Led by our team of partners in research and guided by our Brand Strategists, we conducted multiple stakeholders consultations to clarify Powerland's brand strategy, including customer definition, value proposition statement, themes & attributes, tone-of-voice and key messaging.