Pivot
Client
Tech Manitoba / Pivot
Scope
Logo, Messaging, Collateral
Launch
2020
Pivot is a network which brings together the best elements of high school, post-secondary education and industry to deliver an innovative grade 9 – 12 education model.
Objective
Being primarily aimed towards students, the new visual identity needed to appeal to young people while still being flexible enough to cater to the remaining stakeholders of industry and government.
Idea
The result was a tech-focused and energetic aesthetic, tapping into themes of transformation and growth with a clear message of ‘Inspiring Careers in Tech’. Bold use of complimentary colour gradients and futuristic shapes helped define these sensibilities and create an overall fun and playful brand.
Deliverable
A comprehensive package of deliverables was developed for Pivot featuring a stationery kit, mugs, t-shirts, student stickers, tradeshow booth, and website portal.