Hill Sokalski Walsh
Client
Hill Sokalski Walsh
Scope
Positioning, Logo and Web
Launch
2018
Objective
Reputation is everything when it comes to selecting legal counsel.
When going through the selection process, potential clients generally start with a referral, and look at a website as a validation tool. It was essential for the firm to look professional and trustworthy, without coming off as arrogant or snobby.
Deliverable
Full Current conducted in-depth interviews with internal stakeholders to get to the core of what Hill Sokalski Walsh was all about. Pairing that with sector and competitor research, we clarified the brand positioning for HSW in order to create a website that truly reflected the client. With the help of custom photography shot candidly in-house at HSW, Full Current was able to bring the essential human element to light.